BERDS developed a Dynamic Display System (DDS) to largely display, on a screen of one or more displays, bag information to accompany corresponding baggage as it travels along with the baggage carousel in real-time synchronization.

BERDS system may give passengers, based on the airport's permission, the option to control and customize some of the displayed information. Displayed information could include at least one of a flight number, departure airport, a passenger photo, a passenger name, a passenger's family, passenger nickname, boarding sequence, a bag sequence on the carousel, a number of passenger's uncollected bags, notification on luggage type.

As a result of DDS, passengers will retrieve their luggage more efficiently and expeditiously, resulting in improved passenger experience. At the same time, the system will significantly improve the airports' operation profitability and will have potentially positive effects on airports' commercial revenues, especially retail and advertising revenue.

Customized Service

Due to the diversity of airports in terms of size, service, interior design, and plan, BERDS offers a well-tailored and comprehensively engineered Dynamic Display System for each carousel. The system offers a wide range of layouts, sizes, and types of screens; to perfectly fit the requirement of an airport and its budget. BERDS also provides full flexibility given the airport to choose the content and format of the information to be displayed by the Dynamic Display System.

Flight Information

Could include flight number, departure airport, airline company name or airline logo, IATA airline code, or ICAO airline designator, etc.

Passenger Information

DDS could display passenger name, passenger family, passenger nickname, or passenger boarding sequence. Also, it could display a passenger photo.

Baggage Reclaim Information

DDS updates passengers on the total balanced uncollected bags so passengers will not mistakenly leave any bag behind. Also, it displays the total number of the bags on the carousel, and it shows the bag sequence relative to the passenger location for better collection.

Baggage Type Information

Such a heavy bag or fragile luggage is vital information that warns passengers or porter to take appropriate precautions while picking up a bag.

Guidance Content

Dynamic Display System could be advantageous in spreading important information for arriving passengers such as local weather forecasting and local migration rules, etc.


DDS provides a very catchy and innovative advertising digital billboard that will undoubtedly reach every arriving passenger and be an attractive choice for advertisers. BERDS could run ads simultaneously with luggage display or during carousel standby time.

Avoid Confusion

Over 370 Million air passengers suffering from color blindness face very embracing moments at the baggage reclaim area while collecting their bags. Confusion is not only limited to color-blind passengers in fact, but confusion concerning look-alike bags or picking up the wrong bag are also major concerns for most of the travelers.

The large display of luggage information by the Dynamic Display System will distinctly and unmistakably identify the owner of a bag eliminating any confusion, eliminating any mistakes and mixing up, avoiding embarrassment, and eliminating the necessity to check the attached moving tag while a passenger is in doubt.

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Improved Luggage Security

The rate of the lost and the stolen bags at the baggage reclaiming area is as low as 5% of the total mishandled bags. However, it costed the air industry over $500Millions US Dollars in 2018, and it is a sufficient cause to keep passengers’ anxiety all flight long till they got their belongings back.

BERDS will highly contribute to improving luggage security. Displaying every bag’s details gives a strong impression that all the bags are very well observed, creating a psychological factor that deters any fraud attempt.

The option of displaying passenger photos will engage all passengers around the carousel to secure the luggage; fraudsters will feel as they are being observed by everyone around. The chances of theft would reduce drastically while assuring the passengers with the acquisition and reclaiming of the right luggage.

In addition, Dynamic Display System, together with the fraud alarm function by BERDS App, form an integrated robust solution that firmly guards and secures luggage at reclaiming carousel while passengers are away. Both systems will inform passengers in real-time via push notification and alarm on any fraud or mistake displaying all the details, such as location, time, bag details.

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Crowd Control

The luxurious airline, advanced airport services, passenger age, or gender will not intercede to avoid the inconveniences of the chaotic, crowded baggage reclaim carousel. The fact that mistakes and fraud at the baggage reclaim area are still uncontrolled justifies the crowded carousel, and the mad dash passengers toward the baggage reclaim as every passenger rush to secure his luggage to avoid any potential mistake or loss.

BERDS reassures passengers that their belongings are safe and secured, giving them the chance to enjoy airport amenities. Reaching the baggage reclaim area, passengers unconsciously will stay away from the carousel for better reading of the Dynamic Display System, keeping on social distancing, taking care of their family, or simply enjoying a talk with friends while they can still accurately observe their bags on the carousel

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Increase Satisfaction Rate

Although of the significant achieved progress in many sectors of air travel, and despite the massive investment in the airports’ infrastructure that dedicated to improving passenger satisfaction; still, the baggage reclaims process, where passengers primarily experience the most trouble and stress, seems neglected and undeveloped as it is a process outside the border of the airport, keeping passengers face the same rooted obsession since the inception of commercial air travel.

BERDS eliminate confusion concerning look-alike bags, ease finding a bag on a carousel, lessen the crowd around the carousel, improve the overall time of luggage collection, improve luggage security.

Still, the Dynamic Display System provides additional and advanced features that will impact positively on the passengers’ mood. The system reminds passenger on the uncollected balance bags so will not mistakenly leave any behind.  It shows a bag sequence on a carousel for faster collection. It also displays bag type such as a fragile, extra heavy bag to warn passengers or porter to take adequate precautions while removing the bag from the carousel.

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